As one of the creative directors at SSG I played a large hand in every merch campaign. Managing assignments/deadlines, working on film sets and helping direct/produce photo and graphic assets we're all part of my responsibilities.
Many of our signed pros, creators and audience are deep into sports viewing and betting! The goal of this merch campaign was to hit a large part of our audience interested in competitive sports beyond gaming.
SSG Sports Line announcement video.
SSG has deep roots in skate culture,1990-2000's punk rock and Tony Hawk's Pro Skater 2. This summer drop was meant to flex those roots and appeal to a group that no other esports org has hit before!
We connected with the local finger-boarding groups in Utah to take a unique approach on the main merch announcement video.
Every large scale merch drop at SSG is a "mission". Mission 5's goal was to connect the Spacestation Gaming community with other companies that develop apps and animation under the Spacestation umbrella.
The Mission 5 merch line visualizer announcement video.
A short documentary the team produced as a follow up to the merch announcement. This merch line had a special AR filter feature with each design!
Every piece of content was worked on by multiple people in this category.
I am grateful for all the hard work put in by my team and branching teams including
Spacestation Nebula, Spacestation Labs and Spacestation Satelite.
Additional credits: Zach Cortez, Parker Winchester, Brandon Francis, Blake Borchers, Kawai Goodman, Shawn Pellerin, Sam Morris, Liam Gentle
I am grateful for all the hard work put in by my team and branching teams including
Spacestation Nebula, Spacestation Labs and Spacestation Satelite.
Additional credits: Zach Cortez, Parker Winchester, Brandon Francis, Blake Borchers, Kawai Goodman, Shawn Pellerin, Sam Morris, Liam Gentle